01Available now
Consumer behavior & trust
An evidence-led consumer insight report
Open module ↗Sign in to download PDFNEXT-GEN MARKETING COMMUNICATION
Build a campaign.
Connect the whole journey.
From consumer insight to creative, commerce and responsible AI. One project, six connected modules, a portfolio you can explain.
6 modules + capstone12-week syllabusEN / ID / 中文
International CertificationInsight · creative · strategy
What you will learn
Connect consumer insight, creative, commerce, CRM and analytics in one campaign.
Assignments and capstone
Build a brief, creative system and integrated campaign portfolio using the course tasks.
Teaching materials
English PDFs are available for all six modules, 24 submodules and the capstone.
Curriculum
One project. A complete perspective.
Study all 24 lessons in English, Indonesian or Chinese, then complete the practice, quiz and module assignment. English teaching PDFs are available.
02Available now
Creative & content systems
A localized, multiformat creative system
Open module ↗Sign in to download PDF03Available now
Search, social & commerce
A discovery-to-commerce campaign
Open module ↗Sign in to download PDF04Available now
Data & personalization
A consent-aware lifecycle journey
Open module ↗Sign in to download PDF05Available now
Analytics & agentic AI
A KPI dashboard and human-governed workflow
Open module ↗Sign in to download PDF06Available now
Integrated growth strategy
An integrated growth campaign architecture
Open module ↗Sign in to download PDFCareer board
Turn your portfolio into a career conversation.
Explore how course evidence connects to communication, creative, CRM and analytics roles.
